If you have a jar of fine wine, but you live in a remote and deep alley, how do you let outsiders know that you have wine for sale here? Of course, you can open the lid of the jar every day, and then blow the air to the electric fan, in order to make people re-verify the truth of “the fragrance of wine is not afraid of the deep alleys”. This is indeed a good method, but the drawbacks are also quite obvious. For example, they all say “Scent Piao Shili”, but in fact, the spreading function of fragrance is limited, and it is very successful to be able to seduce people at the entrance of the alley. For another example, if there is another wine seller at the entrance of the alley, even though its wine is not fragrant, others will think that the smell of your wine is actually their taste, so you will be tragically “blocked”. .
For truly good things, there is no need for extra praise, but proper explanations are always needed. This is why so many brands have to produce their own brand and product brochures. Nowadays, these brochures not only have the function of clarifying things and helping people remember products and brands, but the quality of these brochures also affects people’s evaluation of the brand. Presumably a high-end brand will naturally not use too thin paper, and the brochures of the Computer City must be packed with all kinds of shocking exclamation marks. If any store uses a handwritten brochure, it must be both tasteful and humane. Small but the price is definitely not cheap. In addition to the material, the design is also a creative Colosseum. The shape and medium are both innovative and changeable.
The perfume tag is designed to look like a perfume bottle.
Crabtree & Evelyn’s hand cream and body lotion are very famous, but their perfumes are not bad. First, the perfume tastes good, and second, the perfume label also replaces the role of the perfume brochure. Being able to make a small piece of paper with such care, the profile also confirms that Crabtree & Evelyn has worked hard on its own perfume.
This perfume sign is straightforward, and directly designed its own shape into the appearance of a perfume bottle. There are four fragrance types: rose, iris, wisteria, and lily of the valley. Each of them uses a different color “bottle cap”. They are also designed with a unified style, but each has its own unique watercolor hand-painted flower pattern. They are all in full bloom from the lower left corner to the upper left corner. The realism of the perfume bottle and the freehand brushwork of the flower pattern are perfectly matched, which is also quite interesting. On the back is the description of each perfume. Starting from the top note, then the middle note, and then into the end note, each is analyzed separately, and the Chinese and English fonts are very beautiful.
As soon as the brochure was opened, the two “little bears” stood up.
The natural plant skin care brand L’Occitane focuses on honey this season. Honey’s best friend is the bear, and so on, wherever there is a bear, there should be honey. This is how this creative thinking chain comes from. But in what way? Christmas will be celebrated in winter, and New Year will be celebrated after Christmas. These are all holidays that require greeting cards. So another creative thinking chain was formed. So L’Occitane’s brochure this winter is made like a greeting card. As soon as they opened, the two bears stood up, and the various bottles and jars of cosmetics and honey around the bears also became three-dimensional. This greeting card is not single-layered, and if you turn it over, there will be a three-dimensional bear popping out. It’s really a surprise.
Even the rope that binds the brochure is made of paper.
It’s a good idea to let artists come and participate in the design of the brochure. The organic skin care brand Melvita does just that. Their family hired the quirky illustrator Wang Tianmo this year. Not only did they drew illustrations on the theme of little girls and bees, they also made a set of three commemorative badges for the little bees, organic honey, and royal essence. Since it is a collaboration between an environmental painter and an organic skin care brand, let’s go to the end. Even the ropes that bind these brochures are paper ropes. There is also a promotional CD, a cover with the same illustration, which is also loved at first sight.